Guidelines for banner placement on the University of Utah’s home page
The University’s current home page design provides two primary locations for promoting the University: The top banner/photo window, and the right sidebar “featuring…” column. Both locations are managed by University Marketing & Communications. Each location has distinctly separate functions.
Content for either location must link to a secondary Web site that provides more comprehensive information about the featured topic. Preference will be given to content that links to Web sites compliant with University branding guidelines.
(1) The banner space at the top of the University’s home page was created to promote the University. Content should center on broad depictions of what differentiates the U from competing schools. While specific programs and offerings can be shown here, they should be presented in a way that illustrates their role in the University as a comprehensive whole. Preference will be given to content that conveys a message about the University’s role as a research university, or about the University’s position as a place where students can receive an extraordinary education (defined as one that is intellectually panoramic, intensive and rigorous, engaging, and ultimately transformative).
Examples of acceptable content:
- Mario Capecchi’s Nobel Prize recognition
- Autism research and the Brain Institute
- Teacher education program in the College of Education
- American West Center illustration
- Snowflake/diversity message
The banner space can also be used for seasonal images that depict “life on campus” at the University of Utah.
The banner space cannot be used to promote specific time-sensitive events, lectures, or “weeks.” Exceptions will be Homecoming, Rivalry Week, Founders Day, and Commencement.
(2) The sidebar “Featuring” column is the preferred location for artwork that specifically promotes time-sensitive events, lectures, or other weeks or activities on campus. Space can be reserved up to three months in advance of the desired run dates. Presence in that space is limited to two weeks.
